A talk with my sister made me stop ignoring TikTok for my small business
I was helping my sister with her plant shop's website last week, and she asked why we didn't have any videos from her store on TikTok. I said it was just for kids doing dances. She pulled up her phone and showed me she got 15 new local customers last month from ONE video of her repotting a fiddle leaf fig. She said 'people want to see the person behind the brand, not just a polished ad.' That hit different because I saw real numbers from a real small business, not just marketing talk. Has anyone else had success with simple, behind-the-scenes content on there?