c/digital-strategy

Choosing between a new website or just fixing our old one

Our old site was slow and looked bad on phones, but a new build was going to cost over $10,000. We picked the rebuild, and after three months, our bounce rate dropped by 40%. Has anyone else faced a similar choice and regretted it?

A client in Austin said my crew's website was 'invisible' to her mom

I was fixing a leak under her sink last month, and she mentioned her mom tried to find our number online but gave up after 3 searches. She said, 'If my mom can't find you, you're not really online.' I mean, it made me realize our local SEO might be totally broken for older folks. Has anyone else had to rethink their site for a specific age group?

Remember when a bad Facebook ad cost me $2k in a week

I was running a campaign for a local bakery in Austin and forgot to exclude mobile games from the placements. The ad spent the whole budget showing to people playing Candy Crush, with zero conversions. I had to pause everything, rebuild the audience from scratch, and focus on foodie groups instead. Has anyone else had a placement targeting fail that bad?

Can we talk about how people treat social media like a megaphone?

I just saw a local bakery spend their whole budget on boosted posts without any real plan, and their engagement dropped 40% in a month. Has anyone else seen a business tank their reach by just shouting into the void?

I spent $300 on a content audit tool and it was a total waste

For months, I kept seeing ads for this tool that promised to find all your duplicate content and broken links. I finally caved and paid the yearly fee, thinking it would save me hours. After running it on my main site, the report was over 1,000 pages long and full of junk. It flagged my privacy policy as duplicate content because the word 'the' was used a lot, and said links were broken when they just loaded slow. I spent more time sorting through the mess than I would have just checking things myself. The tool didn't understand context at all. Now I'm back to manual checks for the important pages and using free browser extensions for basics. Has anyone found a content audit method that actually works without all the noise?

Talking to my barber made me see my website in a whole new way

I was getting a haircut yesterday and my barber, Mike, asked what I do. I said 'digital strategy' and he just nodded. Then he said, 'So you're the guy who makes websites that make me click the back button, right?' He wasn't being mean, he just said most business sites feel like a maze. It hit me that I spend all day on keywords and funnels, but if the person landing there gets lost in two clicks, none of it matters. Has anyone else had a simple comment from a non-expert completely reframe a project you were working on?

A client in Denver said my website was 'too clean' and it made me rethink everything

I was showing a new site design to a client last month, expecting praise for the clean layout and white space. He looked at it for a minute and said, 'It's too clean. It doesn't feel like my messy, hands-on workshop.' That one line stuck with me. I'd been following all the modern design rules, but it wasn't connecting with his actual customers. I spent the next two weeks reworking the whole project to feel more gritty and real, using photos from his actual shop floor. How do you balance good design principles with a brand's authentic, maybe messy, personality?

I finally cut my ad spend to zero for a month to see what would happen

Organic traffic actually went up 15% because we were forced to fix our on-page SEO. Has anyone else had a platform perform better after you stopped paying it?

Can we talk about how we used to plan social media content?

About two years back, I would sit down every Monday and try to plan a whole week of posts for our small business. I'd write captions, pick pictures, and schedule them all at once. It felt organized, but the posts never really connected with people. Then I started using a tool called Metricool to track when our followers were actually online. I found out most of them are active around 8 PM on weeknights, not during the day like I thought. Now, I only plan three posts ahead and leave room to post something quick and real-time based on what's happening that day. The change came because I saw our engagement drop, and I needed to fix it. Has anyone else moved away from a strict weekly schedule to something more flexible?

My small business page hit 1000 followers and it wasn't what I expected

I run a painting crew and started a page for it about a year ago. I just wanted a place to show our work. I posted maybe once a week, just photos of finished jobs. I checked the numbers yesterday and saw we hit 1000 followers. I was happy, but then I looked closer. Only about 20 people ever like a post, and maybe 2 comment. It hit me that the number doesn't mean anything if they aren't really paying attention. I was just collecting a big number without a plan. Now I'm trying to figure out how to actually talk to those 1000 people instead of just posting at them. Has anyone else had a follower count that felt empty? What did you do to make it feel real?

My local coffee shop's Instagram went from 200 to 1,000 followers in 8 weeks

I manage their socials and we were just posting random photos before. I started a weekly 'Meet the Roaster' story series and a Tuesday trivia question with a free coffee prize. The trivia alone gets about 50 replies each week. Has anyone else seen a big jump from doing regular interactive stuff like this?

Spent $2k on a TikTok ad campaign and it was a total waste

Honestly, I hired a freelancer last month to run a week of ads for my small online shop. They said we'd get a ton of new followers and sales. Ngl, after the $2k was gone, we got maybe 50 followers and 3 sales. The videos they made looked cheap and didn't fit my brand at all. Has anyone else had a bad experience with TikTok ads and found a better way to do it?

Spent 3 weeks trying to fix a broken redirect chain that was only 2 links long.

Just realized my best content idea came from a customer at a coffee shop

I was working at a cafe in Austin last month when a regular saw my analytics dashboard and said, 'Your blog posts are good, but I only share stuff that solves my exact problem right now.' That one comment made me switch from broad topics to specific how-to guides. What's a small change that made your content more useful?

Who is doing good work with AI search visibility?

I keep hearing that traditional search is dying and we need to optimize for AI overviews and generative answers. I don't even know where to start with that as a local business owner. Are there any marketing agencies that actually specialize in this yet?