That "always be A/B testing" advice cost me real money
I used to think running constant A/B tests on landing pages was the golden rule. Everyone in this sub swears by it, right? Well, I spent 6 months testing button colors, headline tweaks, and form lengths on a campaign for a client in Austin. After all that time, I had results that were statistically flat maybe a 2% lift on a good day. Meanwhile, I ignored the bigger picture like my page load speed was 4.2 seconds on mobile. Once I fixed that, conversions jumped 18% in two weeks. So yeah, testing is useful, but don't let it blind you to basics. Has anyone else found a popular tactic that turned out to be a distraction?