My small business page hit 1000 followers and it wasn't what I expected

I run a painting crew and started a page for it about a year ago. I just wanted a place to show our work. I posted maybe once a week, just photos of finished jobs. I checked the numbers yesterday and saw we hit 1000 followers. I was happy, but then I looked closer. Only about 20 people ever like a post, and maybe 2 comment. It hit me that the number doesn't mean anything if they aren't really paying attention. I was just collecting a big number without a plan. Now I'm trying to figure out how to actually talk to those 1000 people instead of just posting at them. Has anyone else had a follower count that felt empty? What did you do to make it feel real?

3 comments

3 Comments

ninas709d ago

Maybe 20 real fans are worth more than a thousand ghosts.

taylor.jessica1mo ago

See this everywhere now. People collect friends on social media but don't know their neighbors. They have a thousand contacts in their phone but no one to call at 2am. That follower number is just like a full email inbox, it feels big but means nothing without a real connection. You have to stop broadcasting and start asking questions in your posts, like "what color would you pick for this room?" It turns viewers into people.

claire_ramirez221mo ago

Eh, maybe it's not that deep. Some people are just fine with a lot of casual online friends.