Can we talk about how people treat social media like a megaphone?

I just saw a local bakery spend their whole budget on boosted posts without any real plan, and their engagement dropped 40% in a month. Has anyone else seen a business tank their reach by just shouting into the void?

2 comments

2 Comments

hugo_ellis25d ago

Honestly, sometimes a megaphone is exactly what you need. That bakery probably saw more eyes on their posts in that month than they ever had before, even if the likes went down. Getting your name out there is the first step, and not every plan works perfectly right away. They might have learned what doesn't work, which is better than posting to ten people and calling it a strategy. A quiet social media page that never tries anything new is just as useless as a loud one. At least they're trying to make something happen.

lisa_murray25d ago

Sometimes you gotta just make some noise to get noticed. Maybe that bakery just needed to remind people they exist, even if the plan wasn't perfect.