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Had a client in Austin last week cancel their whole ad campaign because they didn't understand how targeting works
This guy approved a $3,000 budget for Facebook ads targeting women 25-45 in Texas, then flipped out when he saw impressions from people in Houston instead of just Austin. I spent 3 hours explaining location radius settings and he still sent me a 10 paragraph email complaining about wasted money. Has anyone else had clients who refuse to let you actually do the job you're paid for?
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margaret_nelson22d ago
Is it just me or does this kind of thing happen everywhere now? I see it at the grocery store all the time. Someone wants a specific brand of cereal, but they won't let the stocker tell them it's been moved to a different aisle. They'd rather walk back and forth three times than just ask for help. People pay for expertise then decide they know better based on nothing.
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