Heard a client say they'd never pay more than $50 for a logo

Overheard it at a coffee shop in Denver last week. It made me realize I need to screen for budget way earlier in my discovery calls to avoid wasting hours. How do you guys handle the first 'what's your budget?' question without scaring people off?

3 comments

3 Comments

wyatt_green19d ago

But what if they just need a simple logo?

parker_bell1mo agoTop Commenter

My barber in Boulder told me last month he wouldn't pay over $30 for a haircut, and he's a professional. It's the same mindset. People just don't see the value in skilled creative work until they need it. I ask about budget right after they explain their project goal. I say something like, "Projects like this usually start around X, does that fit what you had in mind?" It filters out the $50 logo crowd fast without being rude.

michaelnguyen1mo ago

@parker_bell that's smart, I read a blog about setting clear price floors early.