Loading…
17
Heard a customer say they'd rather have a bouquet that lasts three days and looks amazing than one that lasts a week and looks okay.
It was at my shop in Tacoma last Thursday. A woman was talking to her friend while I was arranging an order. She said she buys flowers for the 'wow' moment, not for how long they sit in the vase. It made me think about how I always push longevity when I talk about care. Maybe I'm focusing on the wrong thing for some people. How do you balance selling the instant beauty versus the lasting product? Do you change your recommendations based on what the customer seems to want?
3 comments
Log in to join the discussion
Log In3 Comments
the_riley7mo ago
Totally get that, some clients just want that initial high impact. Maybe ask upfront if they're going for the grand gesture or longer enjoyment?
6
caseyw127mo ago
Hot take: Sell the sizzle, not the steak.
Wow, she's totally right. Some people just want that big, beautiful moment when they first see the flowers. It's like a fireworks show, not a slow burn. I'd start by asking new customers what matters more to them, the first look or how long it lasts. Your care tips are still good, but maybe lead with the wow factor for the right person. Do you find yourself guessing what a customer wants, or do you ask them straight out?
0
miles_grant357mo ago
Yeah, I used to push the long-lasting types so hard. That customer's point totally flipped it for me, now I just ask what they're after first.
0