Tried swapping my landing page headline for 48 hours and my click rate jumped 23%

I changed it from something generic about 'solutions' to a direct question about the specific pain point my audience has, and now I'm wondering if I should go back and rewrite every headline I've ever written, has anyone else seen that big of a swing from just a few words?

2 comments

2 Comments

tylerw721d ago

Figured out the hard way that 'digitally transforming your enterprise' sounds way worse than 'stop losing money on late invoices'. Wrote 30 headlines one weekend and the one I almost deleted out of embarrassment got the best results by far. Makes you wonder how many good changes we talk ourselves out of before they even get a chance.

river1821d ago

That "almost deleted it" thing hits hard. The stuff we nearly throw away usually has the most truth in it because we overthink the polish and lose the grit. "Digitally transforming" is corporate word salad that makes people's eyes glaze over, but "stop losing money" is a gut punch everyone understands. You probably talked yourself into that cringe headline because you thought professional meant boring. Turns out, people just want to know what's in it for them without decoding a mission statement. If a headline makes you embarrassed to post it, that's usually the one that breaks through the noise.