Unpopular opinion: I think email marketing tools are holding us back

Had a talk with my neighbor two days ago, he runs a small shop and he said he spends $300 a month on Mailchimp but only gets 40 opens. It hit me different because I keep seeing posts about how you need all these fancy tools and features. But really, isn't a simple list and a personal note better than overcomplicating everything? Has anyone else ditched the big platforms for something basic?

2 comments

2 Comments

ivan_hayes298d ago

Wait, isn't Mailchimp free for small lists though?

the_vera9d ago

Right there with you. My cousin runs a handyman service and was paying for ConvertKit with all the fancy automations, but barely anyone was reading his newsletters. He switched to just a simple spreadsheet and sending plain text emails from his regular email account, and now he actually gets replies back from customers. Sometimes the basics work better when you're not a big corporation with a whole marketing team.