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Saw a 40% jump in email open rates after changing just the subject lines
I run a small online shop out of Portland and have been sending weekly emails for about 2 years now. The open rate was stuck around 18% no matter what I tried. Last month I switched from "Here's what's new" style subject lines to asking a question or giving a specific benefit, like "How to pick the right size for your dog." Now I'm hitting 25% and got 12 orders from one email. What kind of subject line tweaks have worked for you?
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derek9394d ago
25% still ain't great though, is 12 orders really worth all that tweaking?
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barbara3994d ago
Read an article saying some sellers tweak their titles like 20 times before finding what sticks.
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