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My Google Ads campaign for a Denver bakery somehow targeted people looking for divorce lawyers
Last Thursday, I set up a new ad group for a client's croissant shop and used the keyword 'butter' to catch baking searches. By Friday morning, the ad had spent $127 showing to people searching for 'butter clause' and 'prenuptial agreement,' which are apparently legal terms. I had to pause everything and rebuild the negative keyword list from scratch. Has anyone else had their keywords pulled into a totally wrong topic like that?
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spencer_johnson226mo ago
Honestly, I was a big broad match guy for years, thought more clicks were always better. Then my ad for hiking boots showed up for "court orders" because I used "trail" as a keyword. Turns out people search "trail" for legal stuff. That wasted budget was a real wake up call. I stick to phrase match now for anything that could have a double meaning.
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hunt.rowan7mo ago
Broad match on "contract" once sent my coffee ads to paralegal students, total nightmare.
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