2
My Google Ads campaign for a Denver bakery somehow targeted people looking for divorce lawyers
Last Thursday, I set up a new ad group for a client's croissant shop and used the keyword 'butter' to catch baking searches. By Friday morning, the ad had spent $127 showing to people searching for 'butter clause' and 'prenuptial agreement,' which are apparently legal terms. I had to pause everything and rebuild the negative keyword list from scratch. Has anyone else had their keywords pulled into a totally wrong topic like that?
2 comments