I ran a TikTok ad for a local bakery and it actually hurt our sales for a week

Everyone says short-form video is a must, so I put $500 into a trendy ad for a new pastry. Our website traffic went up 40%, but in-store sales DROPPED 15% that same week. I think people just watched the video and felt like they'd already 'had' the experience. Has anyone else seen engagement go up but actual purchases go down?

2 comments

2 Comments

parker_campbell22d ago

Yeah, that "had the experience" thing is real.

grant_palmer22d ago

Maybe the ad just brought in the wrong crowd. I've seen traffic spike from looky-loos who never buy anything.