Heard a client call TikTok ads a 'waste' because their first video got 200 views

I was at a local coffee shop and the person at the next table was on a call saying they spent $50 on a TikTok ad and gave up after one try. It made me think about how many small businesses might quit before testing different audiences or video styles. How do you explain the need for proper testing to a new client who expects instant results?

2 comments

2 Comments

fiona50217d agoMost Upvoted

Sounds like that person wanted a vending machine, not an ad campaign. You see it everywhere now, this idea that everything should work perfectly on the first try. People get used to instant stuff, like next day delivery, and forget that building anything real takes a few swings. Explaining testing is like telling someone to check the water pressure in the whole house, not just one faucet, before they decide the pump is broken. They have to see it as a process, not a one time magic trick.

taylor.jessica17d agoProlific Poster

Yeah, the "one time magic trick" thing reminds me of a podcast about how social media messed up our idea of how things get made.