Heard a client call TikTok ads a 'waste' because their first video got 200 views

I was at a local coffee shop and the person at the next table was on a call saying they spent $50 on a TikTok ad and gave up after one try. It made me think about how many small businesses might quit before testing different audiences or video styles. How do you explain the need for proper testing to a new client who expects instant results?

3 comments

3 Comments

fiona5021mo agoMost Upvoted

Sounds like that person wanted a vending machine, not an ad campaign. You see it everywhere now, this idea that everything should work perfectly on the first try. People get used to instant stuff, like next day delivery, and forget that building anything real takes a few swings. Explaining testing is like telling someone to check the water pressure in the whole house, not just one faucet, before they decide the pump is broken. They have to see it as a process, not a one time magic trick.

taylor.jessica1mo ago

Yeah, the "one time magic trick" thing reminds me of a podcast about how social media messed up our idea of how things get made.

nancys909d ago

The trick is getting them to commit to a minimum budget before they even start... I always tell new clients they need at least $200 spread over a week just to see what sticks. One video with 200 views is like dropping one line in a lake and saying there's no fish. You gotta test three or four different hooks, maybe a trending sound, and see which one the algorithm actually pushes out. Had a lady once give up after two days and I had to show her the analytics from her own page where a video she hated ended up doing 10x better than the one she liked. Patience is the real secret sauce here, not the creative.