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Appreciation post: I tested two email subject lines for a client's product launch and the results were clear
One was a simple question about a problem, and the other was a clever pun. The question line got a 34% open rate, while the pun only got 18%. When do you think it's okay to use a funny subject line instead of a direct one?
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seth_green8511d ago
Funny works best when your audience already knows and trusts you.
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