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A client flat out told me my email subject lines were boring
They said 'I delete them without opening, they sound like everyone else's.' That was a gut punch because I'd been copying what I saw other people do. I switched to writing them like I'm texting a friend about something cool, and my open rate jumped from 12% to 27% in a month. Anyone have other tricks for making promotional stuff feel less like an ad?
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torres.drew5mo ago
Honestly, are we all just overthinking email subject lines now? It's an email, not a wedding vow. The client told you the truth, which is good, but acting like it's some huge creative writing project feels like a lot. Just write it like a normal person and hit send. Congrats on the open rate jump though, that part is actually solid.
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mason3615mo ago
My friend's boss spent three hours on one subject line last week, it was wild.
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margaret_bennett32mo ago
Right, my subject lines are so bad my emails probably get mistaken for spam by my own cat. @mason361 a three hour subject line sounds like a cry for help, honestly. But hey, if a small tweak works and the client's happy, I'll take the W.
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