My first boss told me to always charge for delivery, even a mile down the road. I thought it would scare off customers.

2 comments

2 Comments

paige8709d ago

I read a case study where a bakery added a small delivery fee and their orders actually went up.

richardfox9d ago

Isn't it weird how a small fee can make something seem more valuable? I've seen this with other stuff, like a cheap app that feels useless until you pay a dollar for it. That bakery fee probably made people think the delivery service was more official or reliable, not just some free extra. It changes how we see the whole product. We assume free add-ons are low quality, but paying even a little makes us trust it more. It's a funny trick our brains play on us.