Rant: The way clients ask for 'natural makeup' has completely shifted since 2019

Used to mean just a light tinted moisturizer and some mascara, but now they want full-coverage foundation that somehow still looks invisible, and i had a client last week pull up a tiktok filter as a reference, anyone else dealing with this disconnect?

2 comments

2 Comments

james6722d ago

Wait, is this really that big of a deal? People have been using filters as inspiration for years now, it's not like 2019 was some magical time when everyone was chill about their makeup. I think you just got a weird client who doesn't understand lighting or skin texture, not some massive shift in the entire industry.

charlesj462d ago

People keep saying it's not a big deal but I think it actually is. You see the difference when you're working with real clients who show up expecting to look like a filtered version of themselves. It puts makeup artists in a weird spot where they have to manage expectations that are literally impossible to meet. The industry has definitely shifted because now clients bring in pictures of themselves with filters on and want that same look in real life. That wasn't happening as much a few years ago before filters got so realistic. It's not every client of course but it's happening way more often than it used to.