Setting up a custom conversion event in Google Ads for a local bakery took me three days

The bakery in Springfield wanted to track phone calls from their ad, not just website clicks. I thought it would be a quick job, but the Google Tag Manager setup and linking to their call tracking service got really messy. It took me three full days to get the data flowing correctly into the dashboard. Has anyone else had a tough time with custom phone call conversions?

2 comments

2 Comments

schmidt.grant27d ago

Check if your call tracking service has a direct Google Tag Manager template. I wasted a day trying to build a custom HTML tag before I found the official one from my provider. Then, make sure your Google Ads conversion link is set to count every conversion, not just one per click, or your call numbers will look way off.

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sagey6926d ago

Oh man, @schmidt.grant you are so right about that conversion link setting. I did the exact same thing last month. My call volume seemed crazy low and I couldn't figure out why. I was checking the tag setup for like two hours before I saw that "count every conversion" option. Flipped it on and suddenly my numbers made sense. Such a simple fix for a huge headache.