Realized I'd been optimizing for the wrong metric for 2 years

I spent two years chasing bounce rate down to under 20% on client sites. Finally a client asked why their leads dropped and I had to admit I had no idea what was happening after people landed. Anyone else have a metric they were too focused on that actually hurt performance?

2 comments

2 Comments

craig.reese15d ago

Honestly, that's brutal, I've been there too with the wrong vanity metrics.

lisa_jones2115d ago

Sometimes the "vanity" metrics people ignore are actually early warning signs for deeper issues with your product... nobody talks about that part.