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Ran a tiny A/B test on my email subject lines last week
I always used same format. "New post - topic here." Open rate around 15%. Last Wednesday I tried a question instead. "Stuck on keyword research?" Open rate jumped to 22%. Never thought that small change could make that big a difference. Anyone else see weird results from tweaking one little thing?
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valwest8d ago
Oh yeah absolutely, that happened to me too. I switched from "5 tips for better writing" to "Why your writing feels flat" and saw my open rate jump from 18% to 25% overnight. It's wild how a question makes people stop and wonder if you're talking about them.
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james6728d ago
Not sure I buy that questions are always better. Depends on the audience and what they actually want from you. If someone follows for quick updates, a question might feel like clickbait.
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