-1

Overheard a client say they'd never click a 'Learn More' button

They said it feels like a commitment, so I swapped it for 'See How It Works' on a landing page. Has anyone else tested button text and seen a real jump in clicks?

2 comments

2 Comments

rose_hart312d ago

Wait, people actually say that out loud? The "Learn More" button is everywhere. "See How It Works" is definitely less scary, makes it sound like a demo. You probably got more clicks just by taking the pressure off.

loganhart2d ago

My buddy's startup changed their main button from "Get Started" to "Try It Free" last month. Their sign-ups went up by like 40 percent. Just that one word change.