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Just realized a lot of people are still treating social media like a megaphone
I keep seeing marketers, even some with decent budgets, blast the same promotional post across every platform at 9 AM sharp. They treat it like a TV ad slot. But my analytics from a campaign last month show a 40% higher click rate on Instagram Reels posted at 7 PM versus the same content as a static post at 9 AM. The platforms are built for different types of conversation now. A polished carousel on LinkedIn might work, but that same format falls flat as a TikTok. I think the old 'schedule and forget' method is costing people real engagement. Are you still posting the same thing everywhere, or have you shifted to making platform-specific content?
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jesse848d ago
What about the people who just don't have the time to make ten different posts? I run a small shop and scheduling the same basic update everywhere is the only way it gets done. Maybe the engagement is lower, but it's better than no post at all.
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thead447d ago
Exactly, @jesse84. Something posted beats perfect but silent.
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