Client told me my email headlines were boring, so I changed one thing

They said 'nobody clicks on offers that sound like an invoice' and now I lead every subject line with a curiosity gap or a specific problem they mentioned in onboarding. Anyone else find that tweaking just the first 5 words doubled your open rates?

2 comments

2 Comments

jordan65317d ago

Oh man, that first few words thing is a game changer for sure...

linda_butler2817d ago

Agreed, it really simplifies everything.