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Changed my mind about video length after a weird coffee shop meeting
I was at a client meeting in a Portland coffee shop last month, and the owner showed me his phone while we talked. He had a 90-second explainer video playing with no sound, just captions, and he was totally into it. I always pushed for longer, polished stuff (you know, the full 3-minute pieces). That moment made me switch to making shorter, silent-friendly clips for social. Anyone else find short videos work better now?
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lisa_jones2118d ago
Longer stories still connect better though.
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