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A client in Denver said my email list was too small to matter
We were reviewing his campaign results from last quarter, and he pointed at my 2,000 person list. He said, 'You need at least 50k contacts before email marketing is worth the effort.' I explained that our open rate was 42% and we'd booked 15 qualified leads from it that month. He just shook his head and said big lists are the only real metric. Has anyone else had to defend a small, engaged list against the 'bigger is always better' crowd?
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taylorcarr7d ago
Man, that client is stuck in 2010. I've had the same argument. I'd rather have my 2,000 people who actually open and click than a purchased list of 50k where most emails go straight to spam. Those 15 leads prove your list works. Maybe show him the money math, like what those 15 leads are actually worth compared to the cost of sending the emails.
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noahchen7d ago
Showed a client our cost per lead from our small list versus industry averages for big lists. He stopped talking about list size after that.
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evanfox7d ago
Yeah, it's like that everywhere. People see a big number and think it means more, even when the small thing is clearly working better.
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