A 3-line email from a client flipped my whole ad strategy

I always put budget into Instagram because that's where I thought their customers lived. Then a client in Tulsa sent me their actual customer list and the top zip codes were all rural, so I tested Facebook with those exact towns and the cost per lead dropped from $11 to $4. Has anyone else pivoted a whole campaign off one piece of first party data like that?

2 comments

2 Comments

mason.paige27d ago

Whoa, same thing happened with a local gym client.

ivan_perez26d ago

Honestly, that just means the gym did its job. People only complain when they actually had to work for a change. Sounds like a success story to me.