Question about QR codes on mail vs. digital ads on phones

I walked through my local downtown in Portland last week and noticed every shop window has a QR code sticker. Meanwhile, some of these same shops are also running targeted ads on Instagram. Seems like two completely different strategies for grabbing attention. Does a static QR code on a physical window actually pull people in better than a direct link on their phone? I'm curious which approach you all think works better for local businesses.

2 comments

2 Comments

jesse841d ago

Read somewhere older folks actually scan QR codes more than young people do.

amygonzalez1d ago

Wait, older folks scan QR codes more than young people? That can't be right. I mean, idk, I feel like every zoomer I know is constantly scanning codes for menus.