Question about choosing between a $500 influencer campaign and boosting a proven Facebook ad for a small client's product launch.

Had a client with a tight budget for a new kitchen gadget launch. The choice was paying a micro-influencer with 50k followers in the home niche $500 for a single post, or putting that same $500 into boosting our best-performing Facebook ad creative that was already getting a 2% click rate. I went with the influencer, thinking the authentic review would drive more direct sales. The post got good engagement, over 1k likes, but we tracked maybe 10 sales directly from her link over two weeks. Looking back, I think the ad boost might have been more reliable for conversions. Anyone had to make a similar call between paid promotion and influencer outreach for a product launch?

2 comments

2 Comments

william9175d ago

Honestly, you're missing the long-term value. That influencer post is now a permanent, trusted review you can re-share forever, while ad spend vanishes after it runs. The ad might have gotten more quick sales, but you now own an asset.

river_hart185d ago

Didn't a study show most people ignore posts that look like ads now?