Pro tip: I stopped chasing every new social media platform after a client called me out

A client I've worked with for about 8 months flat out told me my reports were 'full of noise, not results.' He pointed to the 15 hours a week I was spending on a new, trendy app that brought in maybe 3 leads total. He said, 'Rose, you're showing me activity, not growth.' That hit hard. I cut that platform cold turkey and put those hours back into refining our core Facebook ad audiences. In two months, our cost per lead dropped by 40%. Everyone says you have to be everywhere, but what's the real cost of spreading too thin? Has anyone else had a client give them a reality check that actually improved their strategy?

2 comments

2 Comments

johnfoster14d ago

My old boss used to call it "shiny object syndrome." We spent six months and a decent chunk of budget building a fancy interactive tool for our website because a competitor had one. It got maybe fifty total uses. He finally asked in a meeting what problem it solved for our actual customers. The room got real quiet. Sometimes you need someone outside your own head to point out the busywork.

gonzalez.anna14d ago

That's a brutal but needed lesson. @johnfoster is right about shiny objects, they just create noise. Real growth comes from doing fewer things better.