Picked 15 second reels over 60 second ones and got 3x the views

I was stuck choosing between making longer reels with more info or short ones that just grab attention. Last month I ran a test on my baking account, posted 10 long reels and 10 short ones. The 15 second ones got way more shares and the algorithm pushed them harder. Has anyone else seen better results with shorter content on Instagram?

2 comments

2 Comments

sam53025d ago

Bruh I gotta disagree hard on this one. I run a cooking page too and tested 15 second vs 60 second reels a few months back. The short ones got quick views but nobody stuck around or followed. My 60 second reels with actual tips and recipes got way more saves and comments which helped my account grow way better in the long run. That algorithm loves watch time not just speed.

patel.phoenix24d ago

Saw the same thing on my food page, those quick 15 second ones blew up but barely got me any new followers.