Wait, how much for the prop? That's more than my whole yearly maintenance budget just gone.

Yeah, those side debates often reveal the core conflict everyone's avoiding. Let the discussion wander there on its own.

But does that drip feed really work? I've seen it backfire when the final product doesn't live up to the hype. What do you think brands gain from stringing us along like that?

Totally get that! @piper_fisher has the right idea, we've made it all way too complex with apps and data. Sometimes you just need to move and feel spent, no math required.