Random chat with a small biz owner changed my ad approach

I was at a coffee shop in Austin last month and the owner told me she spends $500 a month on Instagram ads with zero tracking. No pixel, no UTM links, nothing. Made me realize how many people just throw money at ads without any system to measure what works. Has anyone else run into clients who don't track anything?

2 comments

2 Comments

the_rowan23d ago

You ever try asking people what they actually want to get out of the ads before they start spending money?

parker_bell23d ago

I ran a quick poll on a little Facebook group I'm in for local small business owners - 47 people answered. Only 5 of them said they actually ask customers what they want before running ads. Most of them just throw up whatever product they think is hot and pray it sticks. One guy was selling those custom tumblers and after talking to his buyers he found out they mostly wanted them for gifts, not for themselves. Completely changed his ad copy and targeting and his sales went up like 3x in a month.