Split test on landing pages taught me something obvious

Last month I ran a quick A/B test on two versions of a product landing page for a client in Denver. Version A had all the selling points above the fold, version B was a single big headline plus a short video. Version B beat it by 38% on signups over 10 days. People skim, they do not read paragraphs, and the video did the explaining in 90 seconds. Anyone else see big wins from just stripping a page way down?

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