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My sister told me my landing page copy sounded like a robot, and she was right.
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johns1822d ago
What makes copy sound robotic anyway? It's usually using too many formal words or not having any personality... like you're reading a manual. Try reading it out loud and see if it sounds like something you'd actually say.
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william91722d ago
You mentioned reading it out loud. What about when you get to those long, clunky phrases? Like "in order to" instead of just "to," or "at this point in time" instead of "now." I always trip over those when I'm reading my own stuff. It feels like you're trying to fill space with air. Do you cut those out first, or look for something else?
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