I used to think you needed a huge budget to run a good Facebook ad campaign

For a year, I kept my ad spend under $10 a day because everyone said you had to start small... My results were always just okay. Then last month, I accidentally set a campaign budget to $100 for a single day. The cost per lead dropped by half and I got more qualified clicks. It made me realize that being too cautious can actually waste more money in the long run. Has anyone else found that a bigger daily budget, even for a short test, worked better?

3 comments

3 Comments

troyjackson29d ago

Wow, that's a huge difference. What kind of leads were you getting before? Were they just cheaper but not buying anything? I'm curious if the higher spend just got you more of the same people, or actually better customers.

james6723d ago

Read somewhere that cheap leads often just window shop, they don't actually buy.

terry_shah1729d ago

My buddy at the agency always says Facebook's algorithm needs enough fuel to find the right people.